Important Trends: WWW access

• Netsurfing + {Mosaic, Netscape, Harmony, ... } browsers explosion in WWW servers
  Perhaps this is the "killer application" for the network:
  • AT&T predicts that WWW traffic will exceed the total of voice+FAX
  • IP traffic between US and Sweden is already ~10 times the total voice+FAX traffic!
• Nokia 9000 has a built-in WWW browser, General Magic is demoing a browser, ...
  • brings web browsing to the mobile user
• Lots of print, TV, and radio advertising features the URL of the company
  • the information you want (when your on the move) is likely to be available via the web
• Lawyers fighting over who "owns" what domain name
  • there is "gold in them there hills" [i.e., recognition of value]
• Web advertising is expected to be a $5B/yr business by 2000 (already expect to be $312M/1996)[8]
• predicted installed base of 300 million or more browsers within 5 years[9]